Our Story

Founded by Oxford scientist turned entrepreneur Anthony, we are on a mission to take the junk out of junk food.

Anthony just didn’t believe you needed all the sugar, fat and calories to make treats worth getting excited about. And he proved it.

Ingredients found in roots, pears and melons to replace sugar, spirulina to make our Bubblegum Burst blue and a whole load of experiments has led to this… unbelievably better for you bakery.

Less sugar, less fat and less calories and we didn’t stop there. All our bakes are;

• A source of fibre
• Hand decorated
• Made fresh daily
• Non HFSS
• Vegetarian
• No artificial colours or flavours

The best thing isn’t even that they are healthier, it's that they don’t taste like it.

Try for yourself in our store in Clapham and selected Tesco’s and Sainsburys across London and the South east.