OUR STORY

The next generation donut is here

~ Unbelievably tasty, with the same calories as a slice of toast?!  ~

The UK is about to uncover the myth, the magic, the Urban Legend. Something that tastes so unbelievably good, questions are bound to be asked if it’s #toogoodtobetrue… outrageously good donuts with the same calories as a piece of toast?!

We started with a simple question. How can we make sweet indulgence responsibly, without compromising on taste. AT ALL?

Next thing you know, we’re on a mission to remove the junk out of the junk food and 18 months later in CEOAnthony Fletchers home kitchen. The Urban Legend Donut was born.

This isn’t any old donut either, it’s what we’ve all been waiting for our entire lives, the ultimate treat food never high in fat, sugar or calories. Yes sure, we’d rather you ate vegetables, but we also know that we all enjoy a treat from time to time.

How did we do it? We discovered what makes a donut taste like a donut and used some really cool next gen bakery kit and found natural sugars in things like melons and pears and the rest is history. 

Our first store opened in Brighton in July 2021 - our mission is to prove people can indulge responsibly, helping consumers make better decisions when it comes to food.

We’d love to know what you think, get in touch anytime at hello@urban-legend.com