OUR STORY

Urban legend started with a simple question...

Anthony loved sharing doughnuts and sweet treats with his kids - but all the unnecessary junk and sugar crashes? Not so much.

So he got to work creating a healthier future for bakery.

After months (and months) of tinkering, he cracked it. With his one-of-a-kind invention (a souped-up, turbo-charged air fryer) he created doughnuts that are:

  • Air Fried
  • Not overloaded with sugar
  • All under 200kcal

But still unbelievably good!

At Urban Legend we believe treats should taste incredible and leave you feeling good. That’s why...

  • We focus on flavour.

    If it doesn’t taste and look incredible, what’s the point? All our bakes are hand-finished, artisanal, and unbelievably indulgent.

  • Using hand-selected, real ingredients...

    Our bakers curate fine ingredients, sourced locally and from the best producers around the world. Expect British raspberry coulis, Belgian chocolate, Italian masala, Sicilian lemons... the list goes on.

  • Always under 200Kcal.

    With a lot less of the junk, we air fry to cut the fat, use ingredients like safflower instead of artificial colours and cut out the unnecessary sugar.