The next generation doughnut is here

~ Unbelievably tasty, with the same calories as a slice of toast?!  ~

The UK is about to uncover the myth, the magic, the Urban Legend. Something that tastes so unbelievably good, questions are bound to be asked if it’s #toogoodtobetrue… outrageously good doughnuts with the same calories as a slice of buttered toast?!

We started with a simple question. How can we make sweet indulgence responsibly, without compromising on taste. AT ALL?

Next thing you know, we’re on a mission to remove the junk out of the junk food and 18 months later in CEOAnthony Fletchers home kitchen. The Urban Legend Doughnut was born.

This isn’t any old doughnut either, it’s what we’ve all been waiting for our entire lives, the ultimate treat food sticky sweet + delicious yet never high in fat, sugar or calories. 

How did we do it? Through the power of steam and next gen bakery kit. 

Our first store opened in Brighton in July 2021 - our mission is to prove people can indulge responsibly, helping consumers make better decisions when it comes to food.

We’d love to know what you think, get in touch anytime at hello@urban-legend.com